Fine Point
Fine Point

Copywriting & Editing

Intentionality and human connection have always guided my writing.

Scroll

Throughout my career, I’ve thoughtfully crafted and refined messaging that inherently connects a company to their audience. It’s a delicate balance of speaking the language of the consumer while reflecting the vision and values of the people behind brands like Hilton, Starwood Hotels, Marriott Vacations Worldwide, ADHD Online, Ergobaby, and others.

Fine Point business cards fanned across a wooden desk beside a passport.

Why should someone care?

For me, the answer is almost always found first in the human experience. Features earn attention, but emotion earns connection.

A parent carrying their baby in an Ergobaby carrier.

Ergobaby

Breathability was the product feature. Connection was the story.

Consumer · Cross-channel campaign

See the work

Hospitality

The most effective hospitality content stretches beyond telling guests where to go; it helps them envision the experience before they arrive.

A guest room at Hotel Madera, Washington, D.C.

Hotel Madera

Positioning a boutique hotel as a trusted guide to the city’s cultural institutions.

Editorial blog · Washington, D.C.

See the work

Brand voice

A distinctive brand voice is one that is reinforced over time — a recognizable voice guests can return to, month after month.

The Nest rooftop at Treehouse Hotel, London.

Treehouse Hotels, London

Transforming a calendar of events into an editorial experience.

Editorial email series

See the work

To craft messaging that resonates and to effectively engage your audience, you have to break some rules — artfully and with intention.

And it’s my favorite thing to do.

The right tool

Writing is an everyday act we rarely talk about. It’s easy to assume there’s not much to it. But with the right tool, even something simple feels different.

The Blackwing Pen on a writer’s desk.

Blackwing

Your ideas deserve to be set in stone, one gratifying click at a time.

Consumer · Pre-order email

See the work

Copywriting & Editing

  • Email campaigns & lifecycle messaging
  • Website copy
  • Social media & paid ad copy
  • Brand voice & messaging
  • Copy editing
  • Proofreading
Jordan Nicole, founder of Fine Point, photographed against a wall map.

No one asked, but since everyone’s asking, here is my position on AI.

Your brand always leads. While I am a big proponent of humans writing for humans, I understand that sometimes the primary goals are speed and volume.

I welcome AI-eager clientele with the caveat that I will always contribute time and effort to fact check, revise, and refine all AI-generated copy, ensuring that it meets not only the standards for your brand, but for mine as well.

When it resonates.

Ready when you are